promotion

Knowing who you are, what you want to accomplish, knowing your audience and what you want them to do are essential for effective promotion. It's about relationship. Present your audience with a brand they can give their resources and themselves to - and they will.

This poster, 1 of a series, was created to promote IMB's award-winning magazine, theCOMMISSION. The posters did their intended job after being distributed throughout the Southern Baptist Convention.

CREATIVE TEAM - concept developer/writer/editor, Mike Creswell; photographer, Joanna B. Pinneo; photo editing/design/creative direction, Dan Beatty

Above and below are the the front and back covers of a calendar created as a premium given with the purchase of a subscription to theCOMMISSION magazine. The pages inside highlighted the year's significant international missions + Southern Baptist Convention events.

CREATIVE TEAM: concept developer/writer/editor, Sondra Epley; photo editor/designer/creative direction, Dan Beatty

GRRL STORIES - This piece was produced to introduce GrrlsStories.org (the spelling is correct). Pinneo created a brand + educational resource that addressed the cultural diversity + individual challenges girls face as they navigate life's various coming-of-age moments on their journey to becoming women.

CREATIVE TEAM - writer/editor, Corinne Platt; concept developer/photographer, Joanna B. Pinneo; photo editor/designer,/creative direction Dan Beatty

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